The Internet was born in 1990 in the United States and Silicon Valley embraced it almost immediately. But since then, it’s traveled across the world faster than your free-spirited nomad friend on Instagram. The internet was invented in America, but the world was very quick to adopt it and in the last decade new tech hubs all over the world have popped up. There’s Silicon Alley in New York; Asia, Israel and India have all become hubs for tech, and that’s just a few examples.

Eastern Europe has rapidly become a center for innovation too, thanks to an increasing pool of entrepreneurial tech talent. The region has scored a host of successes in recent years, from Estonia’s Skype and Transferwise to Ukrainian facial recognition start-up Looksery which was acquired by Snapchat for a reported $150 million, the largest technology deal in Ukraine’s history.

Digital innovations are creating opportunities quicker and quicker every day. And businesses in every industry need to utilize technological advances to not only stay competitive, but to survive. Let’s take a closer look at successful strategies businesses are using to say ahead of the curve.